Privacy Policy

Spring Hill Therapeutics, Inc. respects your right with regards to data privacy and data protection when you communicate (online or offline) with us through our websites, mobile applications, offline programs and events. We have therefore developed this Privacy Notice to inform you how Spring Hill Therapeutics, the parent company of Beeline Wellness ("Spring Hill Therapeutics" “Beeline Wellness” "we" or "our") collects, stores, uses, shares, processes, and protects information about our consumers and individual health care professionals ("you"). It also tells you how you can access and update your personal information and make certain choices about how your information is used.

By using our websites, applications or by otherwise giving us your information, you are accepting the practices described in this Privacy Notice. If you do not agree to this Privacy Notice, you must not use our websites or applications or give us any of your information. We reserve the right to make changes to this Privacy Notice at any time. Any changes will be posted in this Privacy Notice and material changes will be prominently notified on the respective website or application this Privacy Notice applies to or will be otherwise communicated to you prior to the change becoming effective. We encourage you to regularly review this Privacy Notice to make sure you are aware of any changes and how your information may be used.

If you have any requests concerning your information or any questions regarding this Privacy Notice please contact us here.  sales@beeline-wellness.com

For a detailed description of our privacy practices, please click on any of the questions below.

1. What does this Privacy Notice apply to?
2. What information do we collect?
3. How do we use your information?
4. How do we protect your information?
5. What happens if you refuse to provide your personal information?
6. Who do we disclose your information to and why?
7. How can you access, modify, or make other choices regarding the use of your information?
8. Tracking Technology – How and why do we use them?
9. Do we collect personal information from children?
10. Do we link to other third-party sites?
11. Other important information
12. How can you contact us?

1. What does this Privacy Notice apply to?
This Privacy Notice applies to information that Spring Hill Therapeutics collects from or about our consumers and individual health care professionals on any websites or pages owned or controlled by Spring Hill Therapeutics, including sites or pages that we operate either under our own domains/URLs – like www.beeline-wellness.com – or that we run on third-party platforms or social networks such as Facebook (e.g., Facebook fan page) (collectively, our "Websites"), online or mobile applications, or other pages or platforms operated or controlled by Spring Hill Therapeutics (our "Applications"), in each case when the Website or Application links to or references this Notice (collectively, our "Sites").

This Notice also applies to information that we may collect from consumers through our call centers, for example if you call us with a question or comment or to sign up for marketing communications over the phone, and to information we may obtain about you from other sources. For example, we may hire a third-party data aggregator to provide us additional information about our existing consumers (this is known as "data appending"). We may also receive information from third-party co-sponsors who we may occasionally partner with to run special contests or other promotions. We may also receive information about consumers when we acquire other companies.

Please note we may combine information that we collect via one method (e.g., a website) with information that we collect via another method (e.g., an offline event). We do this to get a more complete view of our consumers, which, in turn, allows us to serve you better and with more customization.

2. What information do we collect?

Depending on how you interact with Spring Hill Therapeutics (online, offline, over the phone, etc.), we may collect various types of information (personal and aggregate) from you, as described in this section.

"Personal Information" (as used in this Privacy Notice) refers to the types of information that can be used to personally identify you, whereas aggregate or anonymous information does not allow for identification.

In some instances (and unless we say otherwise below), we may combine/link one type of information with another type of information (e.g., personal contact information with account login and/or demographic information) and store them together in our records. We strive to limit the amount of information we collect and store to that which is reasonably necessary to provide you the relevant services. We generally store your information for as long as your account is active with us or as needed to provide you the relevant services. We may store your information for a longer period of time to comply with legal or regulatory obligations, resolve disputes, enforce our agreements, or for records management purposes.

Personal contact information

This includes information that would allow us to personally contact you, such as your name, occupation, mailing address, phone number (home, cell, etc.), or email address. In some cases, this could include personal information that you give us about someone else (for example, if you provide a friend’s email address for a tell-a-friend program). We typically collect personal contact information in connection with a variety of activities, including general Websites or Applications registrations, newsletter sign-up, website community features, online purchases, customer service inquiries, online health, weight and fitness tracking tools, contests and other promotions, and consumer surveys. If you create an account with us, your personal contact information may be stored under your account profile.

Account login information

This refers to information you create or set up when registering for an account through our Sites (such as a unique username, password, and/or security question and answer). Examples may include your login ID/email address, screen name, password, and/or security question and answer. We only collect unique login information for those activities that require an account, such as Websites or Applications registrations, newsletter sign-up, online health, weight, fitness, or nutrition tracking tools and website community features. Your login information, especially your password, should be kept confidential and never shared with anyone else. To change your login email address or password, log in to the relevant edit account section of our Sites (if available) or Contact Us.

Demographic information

This includes information that describes your demographic or psychographic characteristics, such as your gender, birthdate, condition or diagnosis, data you provide through various online tracking tools, and information about your nutritional status, product and brand preferences, feeding styles, work status or professional credentials, and other related information. We typically collect demographic information in connection with a variety of activities, including Websites or Applications registrations, newsletter sign-up, contests and other promotions, online health, weight and fitness tracking tools, and consumer surveys. If you create an account with us, you may be allowed to modify certain demographic information stored under your account. To do so, log in to the relevant edit account section of our site (if available) or Contact Us. For more on how we use your information, please refer to Question 3 below.

Technical computer information

This includes information about the computer system or other technological device that you may be using to access one of our websites or applications. We typically collect this information through automated technologies such as cookies, pixels, or web beacons. Examples of technical computer information may include your computer’s IP address, operating system type, and web browser type. If you access a Spring Hill Therapeutics website via a mobile device such as a smartphone, the collected information may also include your phone’s unique device ID or other similar mobile device data.

Website usage information, tracking options, and California Do Not Track disclosures

This includes information about how you use and navigate our websites and applications, including which links you click on, which pages or content you view and for how long, and other similar information and statistics about your interactions with a Spring Hill Therapeutics website or application (e.g., date and time of visit, which site you came from, favorite recipes and site activities, high game scores, etc.). This information is captured using automated tracking technologies such as browser cookies, flash cookies, and web beacons, and may also be collected through the use of third party tracking services (such as Google Analytics) that collect data in aggregate (such as number of visits to a particular page, or the amount of time spent on a web site). We may also use these technologies, such as web beacons, to capture information about how users respond to certain email campaigns (e.g., time the email is opened, where user links to from the email, etc.). You can disable cookies or set your browser to alert you when cookies are being sent to your computer; however, if you do so, you may not be able to register on our Site or use other features that require registration or the collection of information. Also, please note that “flash” cookies are different from "browser” cookies because of the way in which flash cookies capture and store data. Your browsers’ cookie management tools will not remove flash cookies. To learn how to manage privacy and storage settings for Flash cookies click here.

Our Sites may use third party web analytics services. Our service provider may record mouse clicks, mouse movements, scrolling activity as well as text you type in this Site. These Sites do not use the service provider to collect any personal information entered into the Site. The service provider does not track your browsing habits across websites that do not use its services. For more information, click here. Nestle HealthCare Nutrition uses the information collected by our service provider to better understand how you operate and navigate the Site. You can disable this web analytics service by clicking here. In addition, to assist us in ensuring that our website contains content that is valuable and useful to our customers and potential customers who visit, we have implemented the Google Analytics Demographics and Interest reporting features on some of our Sites. These tools allow us to review anonymous data regarding the gender, age and interests of website visitors and adapt our website content to better reflect their needs. Although this information is collected through your Google ad settings, it is not provided to us in a personally identifiable format. This means we cannot identify what information is about you, and we will not try to figure it out. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Google ad settings.

We, or our service providers, may collect information about users over time and across different websites when you use this website or service. We use tracking tools to serve you with interest-based advertising and to better understand your behaviors and browsing activities. We might permit third parties to gather information passively on our websites, including for behavioral advertising purposes. We may use service providers (such as an ad network) to display advertising on our website, manage our advertising on other sites, and provide you targeted advertising based upon your interests. To learn more about the use of cookies or other technologies to deliver more relevant advertising and to know your choices about not having this information used by certain service providers, click here. On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising. Please note this does not opt you out of being served advertising. You will continue to receive generic ads. You can control tracking tools. In particular, your browser gives you the ability to delete or reject browser cookies. If you block cookies, certain features on our website may not work. Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so note that our systems may not recognize Do Not Track headers or signals from some or all browsers. If you block or delete cookies, not all of the tracking that we have described in this Privacy Notice will stop.

Please see Question 8 (“Tracking technologies – How and why do we use them?”)

Consumer feedback

This includes information that you voluntarily share with us about your experience in using our products and services, including our Sites. Examples may include unsolicited comments and suggestions, testimonials, or other questions or feedback related to our products. We typically collect this information in the form of consumer surveys, consumer panels, contact forms, "Ask the Expert" forms, and email correspondence.

Consumer-generated content

This refers to content that you create and then share with us (and perhaps others) by uploading it to one of our Sites, including one of our Facebook sites. Examples may include photos, videos, personal stories, or other similar media or content. We may collect and publish consumer-generated content in connection with a variety of activities, including contests and other promotions, website community features, and third-party social networking.

Social network information

This refers to information that is part of your profile or account on a third-party social network (such as Facebook, Pinterest, and Google+) and that you allow the third-party social network to share with us. Examples include your basic account information (e.g., name, email address, gender, birthday, current city, profile picture, user ID, list of friends, pages you like, etc.) and any other additional information or activities that you permit the third party social network to share with third party application developers. For example, we may receive your social network profile information (or parts of it) every time you download or interact with a Spring Hill Therapeutics Application on a social network such as Facebook or every time you use a social networking feature that is integrated within our Sites (such as Facebook Connect). To learn more about how your information from a third-party social network may be obtained by Spring Hill Therapeutics (or other third-party application developers), please visit the website of the relevant social network. You further acknowledge that we may use your personal information to match information with a social network for advertising purposes (see "Marketing Communications" under Question 3 of this Privacy Notice for more information).

Payment information

This includes information that you use to make a purchase, such as your credit card details (cardholder name, card number, expiration date, etc.) or other forms of payment (if such are made available). This also includes the billing name and address associated with your form of payment. If you create an account with us when making a purchase, your payment information may be stored under your account profile. To review or edit this information, log in to the relevant edit account section of our Sites (if one is available) or contact the customer service department listed at the relevant store website.

3. How do we use your information?

The following paragraphs describe the various purposes and features for which we might collect and use your information, and the different types of information that might be collected from you through the different methods described in Question 1 above. Please note that not all of the uses below will be relevant to every consumer or individual health care professional.

Account maintenance

We may use your information to maintain your accounts with us, including administering any consumer loyalty or rewards programs that are associated with your account. This typically involves the use of information that was originally collected to set up your account (e.g., personal contact information, payment information, account login information, demographic information, etc.).

Contact Forms

If you contact us through our online contact form, your information is used to respond to your specific questions or requests, and in some instances, to post the answers to your questions in anonymous form on our Sites for reference by other consumers. The information you provide through our contact form will not be used for any other purpose, unless you specifically authorize us to do so.

Marketing communications

We may collect and use your information to send you marketing communications, such as email communications, SMS text messages, and postal mailings. Please note that if you choose to receive SMS text messages, your plan fees for messaging will apply. We may also send you samples and offers, if they become available. We or third parties may also show you marketing communications on other websites, including on social media sites where you are a member, by matching activities or information collected through our Sites with those collected on third-party sites ("Targeted Advertising"). These marketing communications will keep you up to date on the latest news, special offers, and promotions from Spring Hill Therapeutics. On occasion, these communications may also introduce you to other Spring Hill Therapeutics affiliated brands and partners and inform you about offers and promotions from other third party companies. Sending you marketing communications mostly requires the collection and use of certain personal contact information and demographic information. In some instances (such as for mobile apps), this could involve the use of your precise geo-location, which may allow us to send you location-based offers and promotions.

You can opt-out from receiving marketing-related email communications by following the unsubscribe instructions provided in each such communication. If you have an account with us, you may be given the option to change your communication preferences under the relevant edit-account section of our site (if available) or by contacting us here [hyperlink to support@beeline-wellness.com]. You may also visit social media sites where you are a member to explore opt out options they may provide for Targeted Advertising. Please note that even if you opt out from receiving marketing communications from us, you may still receive administrative communications from us, such as order confirmations, notifications about your account activities (e.g., account confirmations, password changes, etc.), and other important announcements. Likewise, if you opt out of Targeted Advertising, you will also still see generic ads on other websites, including on social media sites where you are a member.

Also, please note that if you participated in a promotion that involved a third party company, and, as part of that promotion, you agreed to receive future marketing communications directly from that third party, you will need to contact the third party (not Spring Hill Therapeutics) to opt-out from such communications. This process may be outlined in the third party’s privacy policy.

Third party social networking

We may collect and use your information when you interact with third party social networking features such as "Facebook Connect" or "Facebook Like". These features may be integrated in our sites or applications for the purposes of running contests, allowing you to share content with friends, or other stated purposes. If you use these features, we may have the ability to obtain certain information about you from your social networking profile (see "Social network information" under Question 2 of this Privacy Notice). You can learn more about how these features work, and the profile data we may obtain about you, by visiting the website of the relevant third-party social network.

Site improvement and personalization

We may collect and use your information to improve and personalize your experience on our Sites. This is typically done through automated tracking technologies (such as cookies, see Question 8) that collect and remember certain account login information, technical information, and/or previous site usage information. For example, we might remember your login ID/email address or screen name so you can quickly login the next time you visit our Sites or so you can easily retrieve the items you previously placed in your shopping cart. Based on this type of information, we may also show you specific Spring Hill Therapeutics content or promotions that are tailored to your interests.

Community features

We may collect and use your information to give you access to community features of the Sites including features that may allow you to upload and share recipes, pictures, videos, artwork, or other messages or content. This typically involves the collection, use, and (in some instances) public display of certain personal contact information, account login information, demographic information, and/or consumer-generated content. Because these features are "communal" in nature, information or content that you post in these areas may be visible to others. Although we may take certain precautions to protect those who use these areas of our Sites, we encourage you to be wary of giving out any personal information in public forums. The information you post can be collected and used by people you don't know. We cannot guarantee the privacy and safety of these areas and are therefore not responsible for any information you choose to post. Your use of these features is fully at your own risk.

Viral features (e.g., E-cards and Tell-a-Friend)

For tell-a-friend or other viral features administered by third party social networks (such as Facebook’s "Share" and "Like" features), please refer to the website of the relevant social network for additional information.

We may request and use your information so you can use website viral features, such as our tell-a-friend features. These features allow you to easily share certain Spring Hill Therapeutics news, product information, promotions, or other content with family members and friends. These features typically require the collection and use of personal contact information (such as names and email addresses) so that the selected one-time message or content can be delivered to the proper recipients. In most cases, we do not retain the information provided. In some cases (for example, as part of a refer-a-friend program), we may store the information so we can track and reward consumers for their successful referrals. For tell-a-friend or other viral features administered by third party social networks (such as Facebook’s "Share" and "Like" features), please refer to the website of the relevant social network for additional information.

Order fulfillment

We may collect and use your information to process and ship your online orders, and to inform you about the status of your orders. This could involve the collection and use of certain personal contact information, payment information, account login information, and/or other information related to your purchase (such as products ordered). This could also involve the ongoing storage of your payment information to allow for easier checkout on future purchases.

Please note that there may be many independent e-commerce sites that sell Spring Hill Therapeutics products but that are not controlled or operated by Spring Hill Therapeutics. Because these sites may have different practices than we do, we recommend that you read their privacy policies before making any purchases on those sites.

Third Party Offers and Information from Spring Hill Therapeutics

From time to time, we are approached by reputable third-party companies and organizations that provide products or services that we believe may be of interest to you. To extend these products or services to you, we may use your personal information to mail or email you materials on their behalf. This particular service is provided to you as part of your agreement to receive communications, promotions, and savings directly from Spring Hill Therapeutics, and is separate from your choice to have Spring Hill Therapeutics share your information with third parties for their independent use as described in Question 6 below. As a result, these third-party materials may be delivered to you by Spring Hill Therapeutics together with some of our own materials. We see this as a value-added service, helping you find special offers on products and services that may be of interest to you. Please remember that the materials we send you in connection with this particular service come directly from Spring Hill Therapeutics and, therefore, do not require us to share your personal information with third-party companies. If you would prefer not to receive these third-party materials from Spring Hill Therapeutics, you must request to opt-out from receiving communications from Spring Hill Therapeutics.

Other general purposes (e.g., website security, internal research)

We may collect and use your information for other general business purposes, such as to maintain the day-to-day operation and security of our websites and applications and to conduct internal marketing and demographic studies. These activities mostly require the collection and use of certain demographic information, technical computer information, website usage information, and consumer feedback.

Nutritional and Health-related Information

Some of our Sites provide nutritional and/or health-related information and tools that are intended for health care professionals, consumers, or both. In addition to basic contact information (e.g., name, email address, etc.), these sites may also collect specific information about: (i) a health care professional's practice (e.g., practice name, medical/professional degrees, hospital affiliations, use of Spring Hill Therapeutics products in treatment of patients, etc.); (ii) a health care professional or consumer's interest in certain nutritional products (e.g., use of Spring Hill Therapeutics products, diet and exercise habits, etc.); or (iii) a consumer's personal medical and health condition; or (iv) a consumer’s nutritional intake, health, weight and fitness-related goals and activities.

As with all Spring Hill Therapeutics Sites (as more fully described in this Privacy Notice), this information is used for the purposes identified at the time of collection (for example, to provide and send the registered user relevant nutritional and/or health information, including information about Spring Hill Therapeutics products or to give them access to member-only benefits and tools). Some tools on these nutritional and health-related Sites may allow you to enter and display certain health or patient information on the site itself.

To the extent that personal information regarding medical conditions is stored, we may be required to disclose it in certain circumstances, including but not limited to, the following: the Food and Drug Administration pursuant to adverse events, public health authorities relative to preventing or controlling disease, as required by federal state or local law or as required pursuant to subpoena. Please note that Spring Hill Therapeutics may never have reason to make these types of disclosures.

MEDICAL CONTENT DISCLAIMER

Please understand that the contents and information on Spring Hill Therapeutics Sites are for your informational use only and are not intended to be a substitute for professional medical advice, diagnosis or treatment or the independent clinical judgment of a health care professional or any applicable facility protocols. We suggest that you seek the advice of your physician or qualified health care provider with any questions you may have regarding a medical condition, illness or treatment. Do not delay or disregard professional medical advice because of the content included on any of our Sites.

4. How do we protect your information?

We use a variety of standard methods (described below) to help keep your information confidential and secure. Please note, however, that these protections do not apply to information you choose to share in public areas such as our community features or other social areas.

Protected operating environments

We store your information in operating environments that are protected from the public (e.g., behind industry standard firewalls) and that we only allow authorized Spring Hill Therapeutics employees, affiliates and agents/contractors to access on a need-to-know basis. We use a variety of methods to protect personal information; however, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.

Encryption for payment information

We use industry-standard encryption to provide greater protection for sensitive financial information, such as credit card information, sent to us over the web. For example, encryption is used when you make payments through our online stores. Please note, however, that there are many independent e-commerce sites that sell Spring Hill Therapeutics products but that are not controlled or operated by Spring Hill Therapeutics. These sites may have different practices than we do, we recommend that you read their privacy policies before making any purchases on those third-party sites.

Prior authentication for account access

We require our registered consumers to verify their identity (e.g., login ID/email address, password) before they can access or make changes to their account information. This helps prevent unauthorized access to your account.

Measures we expect you to take

It is important for you to also play a role in keeping your information safe and secure. When signing up for an online account, please be sure to choose an account password that is hard for others to guess and never reveal your password to anyone else. If you use a shared or public computer, never choose to have your login ID/email address or password remembered and make sure to log out of your account every time you leave the computer. You should also make use of any privacy settings or controls we may provide you in our website community areas.

5. What happens if you refuse to provide your personal information?

If you choose not to submit any personal information when requested, you may not be able to participate in certain activities and personalized features and may limit the services and special offers we can provide you. For example, if you refuse to share your email address, you will not be able to receive any of our newsletters or otherwise register on our Websites or use our Applications. If you refuse to provide your credit card number, you will not be able to purchase products at a Spring Hill Therapeutics online store. However, to simply browse our Websites and learn more about our products, you do not need to give us any personal information.

6. Who do we disclose your information to and why?

Spring Hill Therapeutics will not share your personal information with any third party that intends to use it for direct marketing purposes unless you have given us permission to do so or we have given you the opportunity to opt out of sharing at the point of collection.

We may share your personal information with our affiliated brands (companies directly or indirectly owned by our parent company, Spring Hill Therapeutics, LLC.) and may also share with third parties in the following circumstances:

Service Providers, Agents and Contractors

We may use third parties like outside companies, agents, or contractors ("vendors") to provide support for the internal operations of our Sites or to assist us with administering our Sites or Applications or the various functions, programs and promotions available to you. In the course of doing so, these vendors may be allowed to collect information (including personal information) from you or to process your information on our behalf. These vendors are given access to the information they need in order to perform the specific tasks they’ve been hired to do and are restricted from using your personal information for any other purpose.

Third-Party Partners

We may share your personal and demographic information with third-party partners based on your account settings within your communications tab. If you allow Spring Hill Therapeutics to share your information with these parties, certain personal information about you (which may include your name, address, and email address) will be shared with a variety of carefully selected third party companies (either directly or through a list broker) who offer products and services that we believe may be of interest to you. This allows our partners to contact you directly with information and special offers regarding their own products and services.

In addition, also based on your communications tab settings regarding sharing with third party partners, we may share certain personal and demographic information about our registered users (including name, address, phone number, date of birth, and number of children) with data aggregators and/or list brokers for the purpose of enhancing their records (which they may resell to other companies) and/or to help Spring Hill Therapeutics (in return) acquire additional information about our own consumers. This could result in your receiving additional communications and materials from other companies who are not affiliates or third-party partners of Spring Hill Therapeutics.

If you do not want your information to be shared with a company other than Spring Hill Therapeutics’ affiliates and third-party vendors, please opt-out of our partnership program at the time your information is collected or on the communications tab of your profile. Also, the communications tab controls future sharing of information; if your information has previously been provided to third-party companies, you may need to opt out of receiving further communications directly with those companies, not with Spring Hill Therapeutics.

Joint Promotions

From time to time, we may run a joint or co-sponsored program or promotion on our website or application with another company, organization, or other reputable third party; and, as part of this event, collect and process personal information. If your personal information is being collected by (or is shared with) a company other than Spring Hill Therapeutics as part of such promotion, we will let you know this at the time your personal information is collected. Periodically, we may run a promotion on our website or application that features the products or services of another company and will give you the opportunity to opt in to receive information directly from that third-party company. When doing any promotion involving another company, we may provide a separate link to that company's privacy policy and we encourage you to read it before you share any personal information, as we cannot guarantee they adhere to the same privacy practices. If you do not want your information to be collected by or shared with a company other than ours, you can always choose not to opt in or participate in these events at the time the personal information is collected/requested.

YOUR CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you may have the right to request and receive certain information about our disclosure of your personal information to third parties for their own marketing use, and your choices with respect to such disclosures. Because we do not share your personal information with third parties for their own marketing use unless you are first given the opportunity to opt-in or out (as set forth above), we are exempt from having to meet this requirement. If you still wish to learn more about our compliance with this requirement, you may Contact Us. (link to support@beeline-wellness.com)

Legal and Business transfers

We may disclose your personal information if we are required to do so by law, or if in our good faith judgment, such action is reasonably necessary to comply with legal processes, to respond to any claims, or to protect the safety or rights of Spring Hill Therapeutics, its customers, or the public. Sharing your information for these reasons is not a regular event but could arise from time to time. We strive to limit the types and amount of information we share for legal-related purposes to that which is reasonably necessary.

In the event of a merger or acquisition of all or part of Spring Hill by another company, or in the event Spring Hill Therapeutics or any of our parent companies were to sell or dispose of all or a part of the Spring Hill Therapeutics business, the acquirer may have access to the information previously maintained by Spring Hill Therapeutics, which could include your personal information. Similarly, any information in our possession, including your personal information, may be transferred to a third-party entity as part of a corporate reorganization, insolvency proceeding, or other similar event.

Aggregate Information

From time to time, we may share information in anonymous and aggregate form with third-party companies for the purpose of assessing overall trends about our consumers and conducting demographic and research studies. This information does not contain any of your personal information and is only shared in a bundled format. The information shared for these purposes may include non-identifiable information captured through the use of cookies or other similar tracking technologies, as explained in Question 8 below.

7. How can you access, modify or make other choices regarding the use of your information?

The following outlines the choices you may have with respect to opting-out from Spring Hill Therapeutics communications, or accessing and updating the information we've stored about you:

You always have the option not to give us any of your personal information. However, if you choose this option, you will be limited in the services and programs we can provide you, as mentioned in Question 5 above.
If you do not want to receive newsletters, announcements, or other communications and/or services from a Spring Hill Therapeutics website or brand, please do not opt-in for those communications or services at the time of registration. If you have opted-in and, at a later time, wish to opt-out, please visit the appropriate "your account" or "your profile" section(s) on our website or application and amend your preferences.
In e-mail marketing messages sent to you, we provide you the opportunity to discontinue receiving future marketing message (i.e., unsubscribe). Simply follow the unsubscribe process or directions provided in the email. Please read our Marketing communications section for limitations on certain administrative communications, order confirmations, and account notifications.
You can review or update any personal information that we may have collected about you for our general website and application registration. To do this, please visit the appropriate "your account" or "your profile" section(s) on our website or application (if available).
In addition, if you participated in a promotion or program that involved a third party and, as part of that promotion, you agreed to receive future communications directly from that third party, you will need to contact the third party directly to opt-out from such communications. This process may be outlined in the third party’s privacy policy.
If any of the mechanisms set forth above is not available or you wish to make a different request, please Contact Us here. [link to support@beeline-wellness.com]

Please note that regardless of your opt-out selections, we may continue sending you administrative or operational communications, such as important email confirmations (e.g., in response to an online registration or offline order) or to inform you about important product announcements (e.g., recalls) or updates to our Site (e.g., updates to our legal terms or privacy notice, site maintenance, etc.).

8. Tracking Technology - How and why do we use them?

Spring Hill Therapeutics uses tracking technologies ("Cookies," "Log Files," "Web Beacons," etc.) to gather certain information such as browser type and operating system, referring page, path through site, domain of ISP etc. for the purpose of improving the use and functionality of our websites and other purposes described below. Tracking technologies help us tailor our websites to your personal needs.

Cookies

We use cookies to improve the use and functionality of our Sites. A "cookie" is a small file or record-keeping device that websites often store on a user's computer. Storage of cookies on your system provides an easy and convenient way for us to personalize or enhance your experience on our Websites and to make your next visit more enjoyable. For example, cookies may remember the content you previously viewed on our Sites or the email address and password you provided when registering during an earlier visit to our Sites. Cookies may also remember items you have previously placed in your shopping cart while visiting a Spring Hill Therapeutics online store. Using cookies, therefore, may allow us to serve you content tailored to your interests and save you the time of having to re-register or re-enter information when you re-visit our Sites or try to access certain member-only sections. On some Sites, cookies enable us to store your favorite recipes, activities, points or high scores. We may also use cookies to lockout underage users from certain activities. We do not use cookies to collect personal information such as your name; however, we may link information contained in a cookie to personal information collected from you by other means (e.g., general website registration).

IP Addresses

We may keep track of Internet Protocol (IP) addresses to (among other things): (i) troubleshoot technical concerns, (ii) maintain website safety and security, (iii) restrict access to our websites to certain users, and, (iv) better understand how our websites are utilized. An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet.

Log Files

We (or a third-party on our behalf) may collect information in the form of log files that record website activity and gather statistics about web users' browsing habits. These entries are generated anonymously, and help us gather (among other things) (i) a user’s browser type and operating system, (ii) information about a user’s session (such as the URL they came from, the date and time they visited our website, and which pages they've viewed on our website and for how long), and, (iii) other similar navigational or click-stream data. We also use information captured in log file for our internal marketing and demographic studies, so we can constantly improve and customize the online services we provide you. Log files are used internally only and are not associated with any particular user.

Web Beacons

We may also use web beacons (or clear GIFs) on our Website or include them in an email message we send you. Web beacons (also known as "web bugs") are small strings of code that provide a method of delivering a graphic image on a web page or in an email message for the purpose of transferring data back to us. The information collected via web beacons may include some of the information described in the Log Files section above, as well as information about how a user responds to an email campaign from Spring Hill Therapeutics (e.g., the time the email is opened, where does the user link to from the email, etc.). We use web beacon information for a variety of purposes, including but not limited to, site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalization.

9. Do we collect personal information from children?

Spring Hill Therapeutics does not knowingly solicit or collect personal information from children under the age of 13 through our Sites. Our Sites are intended for adult consumers, caregivers and/or individual health care professionals. If we learn at any time that we have inadvertently collected personal information from a child under 13, we will promptly delete the information from our records. We may collect personal information about children under the age of 13 from the parent or legal guardian directly.

10. Do we link to other third-party sites?

Our Sites may provide links to, or features from, other third-party sites (such as independent e-commerce sites and third-party social networks). If you link to or use such third-party sites or features, you do so at your own risk. We do not control and are not responsible for the content or practices of any third-party site, application, or feature.

11. Other important information

This section provides additional information that is important for you to know about this Privacy Notice or our practices.

Special Note to Non-U.S. Visitors

Our Sites are intended for residents of the United States only, and we may take certain measures (such as IP Address blocking) to limit access to these resources by only such users. For this reason, this Privacy Notice is only intended to meet the laws and requirements of the United States, which may not necessarily be consistent with the laws and regulations of your home country. Any information you provide us through our Sites will be treated in accordance with this Privacy Notice.

This Privacy Notice applies to consumers and individual health care professionals only

This Privacy Notice applies only to our collection and use of information from consumers and individual health care professionals, using the methods described under Section 1 of this Notice. It does not apply to our business customers (e.g., retailers, distributors, etc.). It also does not apply to information we might collect and use for employment-related purposes (e.g., resumes, job applications, etc.) or business-to-business related purposes (e.g., media inquiries, investor relations, etc.).

12. How can you contact us?

If you have any questions or concerns regarding this Privacy Notice, please contact us by clicking here [link to support@beeline-wellness.com] or at:

Spring Hill Therapeutics LLC
8270 Woodland Center Blvd
Tampa, FL 33614